About Us

HOME / About Us

Our journey

For over 30 years Canes have been perfecting both their farming systems and the genetics of their deer herd, and now proudly produce velvet of a quality that is highly sought after. This is the velvet that goes into Canes Deer Velvet capsules.

Kathy and Malcolm both grew up on dairy farms. They met each other at high school and married at the age of 21. Kathy trained and worked as a nurse and Malcolm worked initially as a fencing and hay contractor. In 1988 they purchased their own property in Reporoa. They worked both on and off the farm and were soon joined by 3 children who enjoyed a busy and varied childhood, and are now all grown up and following careers of their own.

We are lucky to live in a great area.

Clean unpolluted land and air, and a moderate climate mean the deer are free range all year round, and live predominantly on good quality grass.

Over winter when the grass growth is slower, we feed swedes and kale crops as well, and supplement with lucerne/alfalfa silage.


Kathy maintains a keen interest in health and well-being, has studied all the research, and has a very good understanding of how deer velvet works with the body to bring about the benefits. She is happy to answer any questions consumers may have.

Outside of work, Kathy volunteers for both Health Reporoa, the local nursing service, and the Empowered Learning Trust, a group who assist children with learning difficulties.

Malcolm enjoys the outdoors, and has a keen interest in Sport and especially rugby.

Feel Free to Ask Kathy a Question about Canes Deer Velvet.


Our commitment to quality.

"When we began this journey of producing our own capsules we decided if we were going to do this, we were going to do it well, and produce the very best product we could"

Not all velvet antler supplements are created equal. Costs can be reduced by varying the quality of the raw product. For example, the most potent and extremely valuable part of the velvet antler, may be excluded and sold separately in order to produce a cheaper powder/capsule product. This end product may look the same, and have an attractive price tag, but it will not be nearly as effective.

When you choose Canes Deer Velvet we guarantee you a quality product that includes ALL parts of the antler and tips for maximum potency. What really sets us apart is that over our many years of farming, we have been refining genetics to produce antlers with more tips per antler, therefore more active ingredients per capsule!

Quality not only means producing a quality product, it also encompasses care of New Zealand’s precious clean environment, our animals, our partners and our own team.

We take all possible steps to ensure:

  • Animal welfare
  • Care of the environment,
  • Quality handling facilities
  • Hygiene
  • Efficient cold chain.
  • Health and safety in the workplace
  • Trace-ability of product

We also guarantee that no GM crops or artificial hormones are ever used on Canes Deer Farm.

Deer Velvet is classified as an animal product, and the requirements for production fit under the New Zealand Animal Products Act 1999. Our manufacturing partners have been chosen with this same attention to detail They operate under an NZ Govt approved Risk Management Programme (RMP) and Good Manufacturing Practices (GMP) certification.  We have been working with them for over 20 years and value this long term partnership.

Click the logo’s below to view our registration and compliance details.





Shopping cart0
There are no products in the cart!
Continue shopping